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Key Factors Shaping the Brain Health Supplements Market: Key Competitors | Future Directions
Published Date: 26 Jun 2023

The Global Brain Health Supplements Market is set to register around 8.8% CAGR during 2023-28, on account of the mounting focus on cognitive health and the rising aging population worldwide. Due to lifestyle factors like high-stress levels, inadequate sleep, increased screen time, unhealthy diets, & sedentary behaviors that negatively impact brain health, more & more individuals are increasingly looking for ways to support their cognitive abilities and, in turn, opting for brain health supplements for essential nutrient & antioxidant intake.

Additionally, the mounting prevalence of neurological disorders like Alzheimer's disease, dementia, and Parkinson's disease, among others, is leading to an increasing consumer focus on brain health and augmenting the need for interventions & preventive measures. Consequently, the demand for brain health supplements to support brain function and reduce the risk of cognitive decline is burgeoning globally.

Furthermore, the surging inclination of older adults toward supplements with ingredients like Ginkgo Biloba, phosphatidylserine, & acetyl-L-carnitine to support their memory & cognitive function is also augmenting the market growth. In recent years, several companies have emerged as leaders in this industry and offer an extensive range of brain health supplements & cognitive enhancement products. Let's have a look at them, along with their notable work in the past few years.

  1. Reckitt Benckiser Group plc: It is a multinational consumer goods company with a strong presence in the brain health supplements industry through its brand Neurozan, which offers a range of supplements formulated with a combination of vitamins, minerals, & natural extracts to support brain function & cognitive performance. In recent years, Reckitt Benckiser has focused on expanding its product portfolio by introducing new variants of Neurozan, targeting different age groups & specific cognitive requirements.
  2. HVMN Inc.: Previously known as Nootrobox, HVMN Inc. specializes in nootropics and brain health supplements. Its flagship product, Nootrobox, offers a range of supplements designed to enhance cognitive function, memory, and productivity. The company has been actively involved in scientific research & clinical trials to validate the efficacy of its product offerings. It has also focused on building strategic partnerships with academic institutions & researchers to further drive innovation in the field of cognitive enhancement.
  3. Onnit Labs: It is a wellness & nutritional supplement company known for its brain health supplement called Alpha BRAIN, i.e., a blend of natural ingredients, including herbs, amino acids, & antioxidants, to support memory, focus, & mental clarity. The company has recently focused on marketing efforts to increase brand awareness and reach a broader consumer base. It has also expanded their product line by introducing complementary supplements targeting different aspects of brain health.
  4. Natural Factors Nutritional Products Ltd.: It is a leading manufacturer of dietary supplements, including brain health supplements. Its product line includes supplements with ingredients like omega-3 fatty acids, antioxidants, & herbal extracts known for their cognitive benefits. The company has recently invested in product quality & safety by implementing rigorous testing and quality control measures. It has also expanded its distribution channels to reach a wider consumer base globally.
  5. NOW Foods: It is a well-known manufacturer of dietary supplements & natural health products, with a range of brain health supplements that utilize ingredients like vitamins, minerals, & herbal extracts to support cognitive function. The company focuses on product quality & sustainability by using eco-friendly packaging materials and implementing strict quality control measures. It has also invested significantly in research & development to enhance the effectiveness & bioavailability of their brain health supplements.

These companies strive to provide effective, safe, & science-based solutions to support cognitive health & well-being. With continuous R&D efforts, innovations in ingredients, and an active focus on consumer awareness, they are significantly contributing to the brain health supplements industry globally. Further advancements and product offerings from these players are likely in the future with the ever-evolving consumer demands for varied brain health supplements.

In addition, due to the omnipresence of technology & digital devices that has led to increased cognitive demands & information overload, more & more individuals are opting for these supplements to enhance their cognitive abilities, memory, focus, & attention in order to keep up with the digital era requirements, i.e., another prominent aspect spurring market growth.

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